Success Stories
Can youR PR agency do this?
America’s fastest-growing brands turn to MILAN to share their stories through the news, social media, and online.
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These case studies demonstrate the power of PR to create visibility, trust, consideration, and decisions for brands, products, services, and experts. Because each business challenge is unique, we develop custom public relations strategies and tactics for every client and campaign.
The results speak for itself.
01
Building Customer Momentum
We executed a strategic PR campaign for Cadence Cash, a fintech iPhone application, which boosted app downloads by 30%. The strategy included securing six media placements with a combined audience reach of 15 million.
02
Boosting Brand Awareness Nationally
Milan PR’s efforts to boost brand awareness for RALT were highly successful, securing two national placements, ten local features, and five media mentions in reputable outlets like Forbes and HousingWire. These efforts positioned RALT as North Carolina’s leading affordable housing creator. Additionally, Milan PR helped RALT raise $750,000 in donations within 24 hours following a single local PR placement, underscoring the impact of targeted media strategies​
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03
Prepping for Miss America
Milan Public Relations orchestrated a highly impactful PR campaign for Miss North Carolina, achieving an audience reach of 3 million people in just 30 days. The campaign included four feature stories and five media mentions across prominent outlets, alongside two tailored media training sessions to prepare Miss North Carolina for press engagements. The comprehensive strategy helped Miss North Carolina gain widespread visibility and maintain a strong media presence within a short timeframe​
04
Crisis and Reputation Management
Over a year, Milan Public Relations spearheaded a comprehensive PR campaign for the City of Rocky Mount, focusing on crime reduction, economic development, and crisis management during Tropical Storm Debby. To address public safety, Milan PR promoted the Safe City Cameras and Technology Expansion Project, highlighting the installation of over 200 cameras and license plate readers, which were integrated into the city's Real-Time Intelligence Center (RTIC). On the economic front, PR efforts centered on revitalizing the downtown area, featuring interviews with key figures like Kimberly Hickerson and Benton Moss, showcasing the city’s commitment to restoring buildings and driving local investment. Additionally, during Tropical Storm Debby, Milan PR provided emergency communications, preparing FAQ documents to ensure leaders could effectively manage public perception.
This year-long strategy not only enhanced the city's image as proactive in safety and development but also reinforced trust in its leadership during times of crisis.​