TURNING A COMPLEX REPORT INTO A NATIONAL STORY

As a national nonprofit prepared to release a first-of-its-kind report examining chemical safety in the beauty and personal care industry, it needed a communications partner who could translate dense research into a clear, compelling national narrative. Milan Public Relations was engaged to lead positioning, messaging, and earned media strategy to ensure the report reached financial, sustainability, and policy audiences with credibility and impact.

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The Challenge

TRANSLATING TECHNICAL RESEARCH FOR NATIONAL AUDIENCES


The organization’s report addressed complex scientific and supply chain issues with significant implications for public health and investor decision-making. To be effective, the findings needed to resonate across multiple audiences, from sustainability leaders and investors to policymakers and industry stakeholders. The challenge was not just securing visibility but ensuring the research was understood, trusted, and taken seriously at a national level.

Services Provided

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Strategic messaging and positioning

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National and industry media relations

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Report launch communications

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Earned media strategy and outreach

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The Strategy

POSITIONING EXPERTISE FOR NATIONAL CREDIBILITY


Milan Public Relations developed clear positioning and launch messaging designed to distill complex findings into accessible, credible storylines. We crafted a targeted earned media strategy focused on national and industry outlets trusted by investors, sustainability leaders, and policy audiences. Outreach emphasized the report’s originality, relevance, and implications for the beauty and personal care sector, ensuring coverage aligned with the organization’s long-term mission and leadership goals.

Earned Media Coverage

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The Results

NATIONAL VISIBILITY WITH MEANINGFUL ENGAGEMENT


The report launch generated coverage across top-tier national and industry publications, increasing awareness among key stakeholder audiences. Media visibility drove strong engagement with report downloads and follow-on inquiries, reinforcing the organization’s role as a trusted authority advancing safer chemistry.