TURNING A COMPLEX REPORT INTO A NATIONAL STORY

As a national nonprofit prepared to release a first-of-its-kind report examining chemical safety in the beauty and personal care industry, it needed a communications partner who could translate dense research into a clear, compelling national narrative. Milan Public Relations was engaged to lead positioning, messaging, and earned media strategy to ensure the report reached financial, sustainability, and policy audiences with credibility and impact.

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The Challenge

TRANSLATING TECHNICAL RESEARCH FOR NATIONAL AUDIENCES


The organization’s report addressed complex scientific and supply chain issues with significant implications for public health and investor decision-making. To be effective, the findings needed to resonate across multiple audiences, from sustainability leaders and investors to policymakers and industry stakeholders. The challenge was not just securing visibility but ensuring the research was understood, trusted, and taken seriously at a national level.

Services Provided

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Strategic messaging and positioning

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National and industry media relations

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Report launch communications

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Earned media strategy and outreach

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The Strategy

POSITIONING EXPERTISE FOR NATIONAL CREDIBILITY


Milan Public Relations developed clear positioning and launch messaging designed to distill complex findings into accessible, credible storylines. We crafted a targeted earned media strategy focused on national and industry outlets trusted by investors, sustainability leaders, and policy audiences. Outreach emphasized the report’s originality, relevance, and implications for the beauty and personal care sector, ensuring coverage aligned with the organization’s long-term mission and leadership goals.

Earned Media Coverage

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Chemistry World logo with stylized text on black background.
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Text layout of the words CNN in black
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The Results

NATIONAL VISIBILITY WITH MEANINGFUL ENGAGEMENT


The strategy broke highly technical research out of its niche and into the national conversation, securing coverage in CNN, Vogue Business, and leading industry outlets.

Within 24 hours of the report's release, the media campaign had generated top-tier national visibility and driven engagement with the research among key audiences.

The work was recognized with a 2026 NCPRSA InSpire Silver Award, honoring the communications strategy and results behind the campaign.